Case study - researching, designing and communicating effective reward programmes

Background

A large multinational utilities company, which had grown by acquisition, asked Buck to help harmonise their employee reward programme.

Objectives

First, Buck was tasked with building the business case for change, and the move to flexible benefits. Second, we were asked to roll out a new reward programme to the top 1,000 employees, before it was rolled out to the remaining 25,000 in tranches.

Approach

We conducted research (focus groups and interactive questionnaires), identifying employee preferences in reward. The results guided the flexible benefits design and the rollout strategy. We helped communicate and fulfil the reward change for the top 1,000 employees, using specially developed branding, information packs, personalised statements and multimedia.

Results

95% of the top 1,000 accepted the new package immediately - and a low volume of helpline queries indicated that people felt informed enough to make a decision. We then developed the communication material into generic templates - providing education on application and processes - so that the company was able to successfully and cost-effectively manage the rollout for its remaining 25,000 employees.

For more information, visit our Benefits communication services section.